My kids both have good skin, and have always been lucky enough to escape any excema or skin allergies that seem to affect so many kids these days.
Having said those, both my kids have skin that's slightly on the dry side, so I try and avoid sodium lauryl sulphate in their bath and always moisturise their skin well when they're dry.
We've been using Aveeno moisturising cream on both our son and toddler girl for a while now, and really like it.
Aveeno Cream is formulated with Colloidal Oatmeal, which actively moisturises dry and sensitive skin. The box also states that regular use helps prevent dryness and irritation caused by skin dehydration.
I can honestly say that both my kids haven't had dry skin when we use this cream regularly. It's really light, not greasy at all and a small amount really does seem to go a long way.
The cream doesn't really have a scent, and the ingredients don't list a parfum. That means there's nothing to irritate skin, and no smell for the kids to dislike or get bored of - brilliant.
Toddler girl in particular is really wriggly when trying to put this on, but because it's absorbed straight away, she doesn't mind too much!
We really recommend this cream; I've even been known to borrow it for my dry skin too!
Disclaimer: I was sent some Aveeno products to review, but all thoughts and words are as ever, my own.